Tata Motors in India is one of the fastest-growing markets for electric vehicles (EVs) in the world, with a projected compound annual growth rate of 36% from 2019 to 2027. The government has set an ambitious target of achieving 30% electric mobility by 2030, and has introduced various policies and incentives to support the adoption of EVs.
The Tata Group
One of the key players in the Indian EV market is Tata Motors, the country’s largest automobile manufacturer and a subsidiary of the Tata Group. Tata Motors has been investing heavily in developing and launching EVs across different segments, from passenger cars to buses and trucks. The company has also been collaborating with other stakeholders, such as charging infrastructure providers, battery manufacturers, and fleet operators, to create a holistic ecosystem for EVs in India.
Company’s First EV
Tata Motors’ EV journey began in 2017, when it launched the Tigor EV, a compact sedan that was initially supplied to government agencies and corporate customers. In 2019, the company unveiled its Ziptron technology, a state-of-the-art electric vehicle architecture that offers improved performance, range, reliability, and safety. The first Ziptron-powered car was the Nexon EV, a subcompact SUV that was launched in 2020 and became the best-selling EV in India within a year. The Nexon EV offers a range of 312 km on a single charge, a top speed of 120 km/h, and can accelerate from 0 to 100 km/h in 9.9 seconds.
EV Portfolio Expansion
In 2021, Tata Motors expanded its EV portfolio with two more models: the Tigor EV (new version) and the Tiago EV. The Tigor EV (new version) is an upgraded version of the original Tigor EV, with a higher range of 306 km, a faster charging time of 8.5 hours, and a more stylish design. The Tiago EV is an electric hatchback that is based on the Tiago premium hatchback that was launched in 2019. The Tiago EV is expected to offer a range of over 315 km and feature a sporty and futuristic look.
Rapid Popularity
Tata Motors’ EVs are not only popular among individual customers but also among fleet operators and institutional buyers. The company has partnered with several entities, such as Ola Electric, Lithium Urban Technologies, Zoomcar, Prakriti E-Mobility, and Energy Efficiency Services Limited (EESL), to provide its EVs for various mobility services. Tata Motors has also been working with Tata Power, another subsidiary of the Tata Group, to set up charging stations across India. As of June 2021, Tata Power had installed over 500 public charging points in over 100 cities.
Conclusion
Tata Motors’ vision is to become a leader in sustainable mobility solutions in India and beyond. The company has stated that it aims to have at least one electric variant for every product segment by 2025. Tata Motors has also been exploring new technologies and innovations, such as battery swapping, hydrogen fuel cells, and autonomous driving, to enhance its EV offerings. With its strong commitment and capabilities, Tata Motors is poised to drive the electric revolution in India.
